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The Domain Game Paperback – May 20, 2008

3.8 3.8 out of 5 stars 31 ratings

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Almost everyone has heard a tale of someone getting rich by selling an Internet domain name for a staggering price. But few understand the secretive world of domain investing, a game that a growing number of people are playing around the globe. The Domain Game chronicles the exploits of leading domain investors and explains how this mysterious market works. Learn how an Oklahoma watermelon farmer wound up owning some of the world's most valuable Web addresses, from recipes.com to chairs.com, and how a college dropout became a multimillionaire by scooping up domains that others abandoned amid the dot-com bust. Find out how the rise of Google and Yahoo has helped boost the fortunes of domain investors. And explore the shenanigans of investors who snag names associated with corporate trademarks. Finally, read how you can jump into this exciting market with a relatively small initial investment. It's a market with high risk, but huge potential reward.
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Product details

  • Publisher ‏ : ‎ Xlibris (May 20, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 212 pages
  • ISBN-10 ‏ : ‎ 1436332273
  • ISBN-13 ‏ : ‎ 978-1436332279
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.48 x 9 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 31 ratings

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David Kesmodel
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David Kesmodel is an assistant news editor at The Wall Street Journal and Dow Jones Newswires in Chicago. David currently edits agriculture coverage and manages a team of five reporters. Previously, he covered beats such as aerospace, alcohol and tobacco as a WSJ staff reporter. In the mid-2000s, David covered technology for WSJ.com, where he came up with the idea of writing a book on the Internet domain-name market. He´s also written for newspapers such as Denver’s Rocky Mountain News and the Arkansas Democrat-Gazette. He lives in Chicago with his wife and daughters.

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3.8 out of 5 stars
31 global ratings

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Top reviews from the United States

  • Reviewed in the United States on January 21, 2016
    Great book for anyone wanting to get into Domaining!!!
  • Reviewed in the United States on July 31, 2014
    Good background of the domain industry.
  • Reviewed in the United States on January 10, 2010
    If I'd read this book in print, I'd likely rate it a 3.5. The content is solid. It's a great introduction to the world of owning a domain portfoio, well research & well written. I read this book on the Kindle, and simply format, the formatting is terrible. Footnotes are more or less broken (which was sad to see, as they are source of great additional information), any type of column data (e.g., domains & prices) is a mess, making it very hard to read, and these combine together to occasionally lead to incorrect linebreaks, splitting paragraphs & the like. Considering it's currently priced at twice a typical Kindle book sells for, I was pretty surprised by that.

    If you're interested in the world of domains, I would definitely recommend picking this up, but be aware of the above caveats if you choose the kindle format.
    2 people found this helpful
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  • Reviewed in the United States on November 16, 2008
    The subtitle of this book, "How People Get Rich...", would be more accurate by using the past tense; "How People GOT Rich..." However, although it is no longer possible to do what the early domaim name speculators did to get rich, a fundamental knowledge of the evolution of this industry is probably an important prerequisite for spotting future opportunities.
    One person found this helpful
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  • Reviewed in the United States on June 27, 2008
    Many of us have a valid excuse why we missed an early wave of opportunity to invest - or invest more heavily - in Internet domain names. We may have had no idea what was happening and what we were missing out on, or we may have had a clue but could not quite grasp how to get a handle on it. With David Kesmodel's "The Domain Game" now available, though, there are few excuses to sit on the sidelines anymore!

    Some books focus on one industry but are really about so much more. They are about people, about business, about life. They are about how one's perspective, creative thinking, actions, and persistence can make a difference in his or her success. "The Domain Game" is one such book, and I highly recommend it both as an insightful view into the world of domaining and as an interesting and enlightening story that is worth reading whether you know what a domain name is or not.

    Kesmodel, a staff reporter for the Wall Street Journal's Chicago bureau who formerly worked as technology reporter for the Journal's online edition, expertly weaves Internet domain name industry facts and history into the context of events, sharing the true stories of successful domainers. He tells how individuals of varied educational and work backgrounds found success through foresight, smart thinking, and/or aggressive pursuit of domain names that they acquired for prices as low as under $10 to many thousands of dollars.

    But Kesmodel doesn't stop there - he offers insights into opportunities that exist in domaining today, and he introduces readers to many key players and domain industry resources.

    Readers who know nothing about Internet domain names beforehand will sooner or later realize that they could have hand-registered a couple of ".com" domain names for the price of the book... and know that buying the book first was a good investment because it can help them make smarter decisions.

    That is not to say that you cannot have success in the world of domaining without reading Kesmodel's insightful historical look at the evolution of the domain name industry - far from it, because readers will see that many successful domainers over the past 15 years or so have done phenomenally well without Kesmodel's near 20-20 hindsight.

    With over 500 Internet domain names in my own "portfolio", I am by no means a newbie to the world of Internet domain names and have had some modest successes as a domain buyer, developer, and seller... From personal experience, I can attest to the fact that names purchased for tens or hundreds of dollars can sell for thousands if you find the right buyer... I am aware enough about the domain industry to have become a geo domainer, a domain developer, a domain name reseller, the author of a blog about Fractional Domaining, and an active participant in domain industry social networks. Looking back, though, I sure wish I had the knowledge contained within "The Domain Game" years ago when I and so many others were learning on our own and guessing what we should do when opportunities were great and the very best ways to success were not always as clear as they could have been.

    The good news is opportunities in domaining still abound, and Kesmodel provides insight, perspective, and direction that can benefit newbies through experienced domainers.

    The knowledge you will gain from "The Domain Game" will be invaluable in framing your approach and mindset about domain names and domain name investing. Warning: You may catch yourself beginning to think of concepts, places, and things in terms of domain names! (But that could be a good thing!)

    If reading "The Domain Game" generates one idea for you or gets you thinking differently about how you approach things or what you are currently doing, then its value far exceeds the price of the book.

    Also, because of the relatively low price of domain names, it is easy to apply the knowledge gained from "The Domain Game" in your personal life. And while it may be possible, you do not have to achieve the astronomical successes of some of the individuals mentioned in "The Domain Game" to have success as a domain name investor yourself.

    Are there risks involved with investing in domain names? Absolutely! And to his credit, in Chapter Nine when Kesmodel talks about "The Future", he is upfront about what some of those risks are. He is also clear in stating that the domain market has changed over the years and some opportunities are different now than they were previously.

    "The Domain Game" has the potential to influence and ignite the next generation of Internet and business leaders. Every self-learner and every business school should make "The Domain Game" required reading because it chronicles one of the most important business evolutions of our time and tells how readers can get involved.

    The sequel to "The Domain Game" will be played out in real life whether Kesmodel pens its history or not (and I hope he does)... What will the topics be next time? Geo Domaining? Fractional Domaining? Cluster Domaining? Domain Exchanges? Something else?... Who will the main players be? Will YOU be one of the players? That's a question only you can decide by your actions!

    But that's jumping ahead... Read this book, and enjoy the story!

    My recommendation... Buy the book. You'll want to keep "The Domain Game" handy as a reference that you can read and refer to again and again.
    16 people found this helpful
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  • Reviewed in the United States on January 31, 2014
    I'll admit, when I first read the title of this book several years ago, I expected it to teach me how to buy and sell domain names for profit. I was wrong, but it provided me with a very thorough history of domaining and a foundation that has severed me well.

    The book opens with some interesting stories of the early domaining days and Internet successes. A watermelon farmer with a vision, a bankrupt furniture salesman (Rick Schwartz) with forward looking business sense and many more similar stories. All presented in a way that paints a historical and promising view of the dawn of domaining. We learn about the Network Solutions, their struggles, and the birth of other registrars. The author presents ICANN and difficulties with dispute resolution. The evolution of pay per click advertising and the companies/people behind it. We see how picking up names on the drop became a strategy that some were better at then others. I found the large domain portfolio owners stories most interesting and the processes they went through to collect and sell their names.

    This is the most well documented history of the domain industry that I have found.
    3 people found this helpful
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  • Reviewed in the United States on April 4, 2017
    Historical, rather than instructional.
    Fascinating story.
  • Reviewed in the United States on August 4, 2008
    Having been in the domain name market for many years now, I am an avid domainer. Consequently, I was anxious to read this book. While the author writes well, it was "useful" content that was lacking. At minimum, the first 75% of this book is dedicated to the history of how domain names came to be today.
    The subtitle for this book is "How People Get Rich From Internet Domain Names." My impression was that this book would be focused on new insights, new leads, new ways of working with my names to enhance my knowledge. But, after reading this book in its entirety, I do not feel that was the case. A great deal of this book is dedicated to the bygone days of a few successful domainers who got on board "very" early and their subsequent stories. While their stories were interesting, today those circumstances would be impossible to duplicate - which was to purchase a large inventory of "one word," exceptional names, rather inexpensively.
    Additionally, there are many pointed references to those few people and companies who tried to cheat the system. It seems no matter what industry it is, there are always those that push the boundaries. While they are discussed at length, again I would have much rather read sound, constructive ideas, as implied by the books subtitle.
    Lastly, I do not agree with many points of the final chapter.
    34 people found this helpful
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Top reviews from other countries

  • Mister C
    5.0 out of 5 stars If only...
    Reviewed in the United Kingdom on April 4, 2016
    Well worth a read if you're interested in domain name investing. Isn't hindsight a wonderful thing!