BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific Spanish Portuguese Caribbean
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX     

BBC News World Edition
 You are in: Americas  
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
Business
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
SERVICES
-------------
LANGUAGES
EDITIONS
Tuesday, 20 March, 2001, 13:56 GMT
Taco Bell cashes in on Mir
Taco Bell target
The target will be anchored off the Australian coast
The fast food chain Taco Bell is hoping to cash in on the crash landing of the Mir space station.

The company has promised every American a free taco - if the core of Mir hits a floating target in the South Pacific.

The 144 square metre vinyl target, complete with bulls eye and the words "Free Taco here" in bold purple letters, will be anchored about 15km off the Australian coast - thousands of kilometres to the west of the expected landing area.


If Mir rings our bell, we will offer a free taco to everyone in the US

Taco Bell Corp vice president
Around 20 tonnes of the Russian orbital station's 150 tonne mass is due to fall into the sea at approximately 0630 GMT on Friday.

Fragments of Mir are being targeted at an area 200km (120 miles) wide and 6,000km long, between New Zealand and Chile.

But if Mir hits the bulls eye, the company will print free vouchers for every citizen of the United States. The whole project could cost Taco Bell about $10m.

Taco Bell is said to have taken out an insurance policy to cover the anticipated cost.

But William Ailor, director of the Aerospace Corp.'s Centre for Orbital Re-entry Debris Studies, told the Associated Press news agency the odds of Mir hitting the target were slim to none.

See also:

20 Mar 01 | Science/Nature
25 Sep 00 | Americas
30 Apr 00 | Americas
15 Mar 01 | Science/Nature
15 Mar 01 | Science/Nature
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Americas stories are at the foot of the page.


E-mail this story to a friend

Links to more Americas stories

© BBC ^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes